We just wrapped up MicroConf Europe in Malta, and it was amazing to see a lot of new and familiar faces this year.

Thanks to everyone who made it to the event.

We shared this short highlight reel.

In addition, here are some of our favorite tweets from attendees.

• Paulo is grateful to meet so many fellow founders.

• Mate is ready to get to work implementing all of the ideas he heard.

• Sukh is ready to have a massive year.

Here's what we're covering this week:

• SaaS product launch landing pages

• Scaling from 100 to 1,000 customers

• Coping with long sales cycles

Should you delete your old content?

If you are relying on SEO as a big traffic and lead generator, then you probably have heard this tactic before.

Deleting old, low-traffic content is good for SEO. It turns out it is a lot more complicated than that, many leading SEO professionals say content pruning has no impact on SEO rankings for the vast majority of sites.

Here's what we're covering this week:

• Building a $1M SaaS business

• Net dollar retention

• Should you join Mastodon?

When’s the last time you changed the messaging on your SaaS’s website?

If sales are slow and growth is stagnating, Marc Thomas says your copy could be to blame. After all, you need to make sure that your messaging is aligned with the problems that your customers are experiencing at this moment.

Here are some questions to think about if you are changing your messaging:

- How does my product align to that in a way that is different to other options on the market making similar promises?

- What is the offer that I can make that marries the pain, the solution and each stage of buyer readiness right now?

Here's what we're covering this week:

• Validating your SaaS idea

• Founder existential angst

• The rule of 4s

When you are first launching your company, it is natural to work all the time. However, if this becomes a habit, this can lead to burnout.

Here are four ways to prevent founder burnout.

• Learn to say no.

• Know what is important to you, what you want, and what you don’t want.

• Assess your energy levels regularly.

• Be kind to your future self.

Here's what we're covering this week:

• B2B vs. B2C SaaS: which is more profitable?

• Building a profitable million dollar SaaS business

• Pricing strategy

Struggling with balancing growing your business, spending quality time with family and friends, and prioritizing your health? You are not alone.

If you have ever tried to throw more hours at a problem, then you know that’s rarely the right approach and usually leads to burnout.

Instead, a more sensible approach that Alexis and some others’ use is to apply “focused hours” to all of the things you care about.

The key is to rank them in order of importance and also specify exactly how much time you want to work each week. By mapping it on your calendar, this can help you get more done while also eliminating tasks (or meetings) that don’t need to happen.

Here's what we're covering this week:

• SaaS marketing strategies

• Lead qualification

• And why all SaaS founders should have a personal website

How do you figure out who your ideal customer is in the earliest days of building your SaaS? And then, how do you learn from your ideal customer and map their experience to find your biggest growth opportunities and drive more signups.

This is something that Georgiana Laudi, the co-founder of Forget The Funnel, has perfected with her customer growth framework.

We’re going to dive into this topic with Georgiana at our next edition of MicroConf Remote, happening November 1 - 3, 2022. You can learn more about the event and get your tickets @ https://microconf.com/remote.

Here's what we're covering this week:

• The number one reason why startups fail

• SaaS email marketing strategy

• Ups and downs of building and later selling a startup

One of the biggest challenges that early stage SaaS founders face as they scale from $1 to $100 to $1000 MRR is landing the right marketing channels that move the needle towards growth.

Between all of the channels that are out there: Social Media, Email, Out of Home Advertising, SEO, Launch resources, and more, capturing the attention of your potential customers can be close to impossible.

Amanda from SparkToro thinks the way to hit different is to with your audience is to give everything and ask for nothing by creating zero-click content. It's content that delivers valuable, standalone insights without asking for a single click.

We’re going to dive into this topic with Amanda at our next edition of MicroConf Remote, happening November 1 - 3, 2022. You can learn more about the event and get your tickets @ https://microconf.com/remote.

Here's what we're covering this week:

• Hiring top talent

• Growing from zero to $18k MRR

• Betting on yourself

Most SaaS founders could only dream of having their startup acquired for $12 billion.

That’s exactly what happened for Ben Chestnut and the team at Mailchimp.

From the quirky brand positioning that won them loyal customers in the early days to making hard product decisions to evolve their platform, the road to $1 billion ARR was anything but smooth.

Want to hear more of Ben’s story? He’ll be speaking at MicroConf Local in Atlanta next month.

Plus…
- Hiring top talent
- Growing from zero to $18k MRR
- Betting on yourself