One of the biggest challenges that early stage SaaS founders face as they scale from $1 to $100 to $1000 MRR is landing the right marketing channels that move the needle towards growth.

Between all of the channels that are out there: Social Media, Email, Out of Home Advertising, SEO, Launch resources, and more, capturing the attention of your potential customers can be close to impossible.

Amanda from SparkToro thinks the way to hit different is to with your audience is to give everything and ask for nothing by creating zero-click content. It's content that delivers valuable, standalone insights without asking for a single click.

We’re going to dive into this topic with Amanda at our next edition of MicroConf Remote, happening November 1 - 3, 2022. You can learn more about the event and get your tickets @ https://microconf.com/remote.

Here's what we're covering this week:

Hiring top talent
Growing from zero to $18k MRR
Betting on yourself

📺 FEATURED ON THE MICROCONF YOUTUBE CHANNEL

5 Secrets to Hiring Top Tier Talent for Your Startup 📈

From scaling sales before the product is ready to building without talking to customers and gold plating, here are 11 ways startups waste their money.

OPEN THE VIDEO VAULT

🎟 UPCOMING MICROCONF EVENTS

Here is where you can meet and connect with fellow MicroConf’ers.

October 18th, 2022: MicroConf Local: Atlanta ft. Ben Chestnut, Founder of MailChimp
15 - 17 November, 2022: MicroConf Europe 2022 | Malta
November 30th, 2022: MicroConf Local: Austin ft. Jason Cohen, Founder of WP Engine

If you are an under-represented, minoritized, or financially disadvantaged founder and need a little help with the costs of attending our events, check out our MicroConf Scholarship program.

🎙 AS HEARD ON STARTUPS FOR THE REST OF US

In episode 630, Rob Walling chats with Jonathan Weinberg, who is the founder of Builder Prime, a CRM software for home improvement contractors. We chat about how he came up with the idea for Builder Prime, getting early traction, and finding product-market fit.

🚀 SAAS RESOURCES TO CHECK OUT FROM AROUND THE WEB

Struggling to absorb more knowledge as a founder? Here is a guide to creating your own personal knowledge management system.

Scaling a sustainable B2C SaaS is harder than scaling a B2B SaaS in large part because of higher churn rates. This Twitter thread from a B2C SaaS founder discusses the most important concept - carrying capacity.
Who do I look up to that is secretly miserable? Which of my current views would I disagree with if I were born in a different country? What looks unsustainable but is actually a new trend we haven’t accepted yet? Often, the answers you are looking for can be found by asking better questions. These are just three of many questions that can help you get unstuck.

THIS WEEKS EDITION OF THE MICRO IS BROUGHT TO YOU BY …

DNSimple believes domain management should be easy. Everything is automated, so you can set up domains effortlessly.

Using DNSimple is exactly that: Simple. Set your DNS records, and move on to more pressing concerns. Manage a highly dynamic infrastructure with constant DNS changes without breaking a sweat. You can rely on us to provide a domain management service that makes your life easier.

New SaaS Ideas, Personal Knowledge Management