#1 Reason Why Startups Fail, SaaS Email Marketing Strategy
How do you figure out who your ideal customer is in the earliest days of building your SaaS? And then, how do you learn from your ideal customer and map their experience to find your biggest growth opportunities and drive more signups.
This is something that Georgiana Laudi, the co-founder of Forget The Funnel, has perfected with her customer growth framework.
We’re going to dive into this topic with Georgiana at our next edition of MicroConf Remote, happening November 1 - 3, 2022. You can learn more about the event and get your tickets @ https://microconf.com/remote.
Here's what we're covering this week:
The number one reason why startups fail
SaaS email marketing strategy
Ups and downs of building and later selling a startup
📺 FEATURED ON THE MICROCONF YOUTUBE CHANNEL
The #1 Reason Why Startups Fail - Don't Make This Mistake!
Why do so many startups fail? Watch this video and learn the number one reason we see for this as well as a simple one to avoid this common mistake.
🎟 UPCOMING MICROCONF EVENTS
Here is where you can meet and connect with fellow MicroConf’ers.
November 1 - 3, 2022: MicroConf Remote 5.0
15 - 17 November, 2022: MicroConf Europe 2022 | Malta
November 30th, 2022: MicroConf Local: Austin ft. Jason Cohen, Founder of WP Engine
If you are an under-represented, minoritized, or financially disadvantaged founder and need a little help with the costs of attending our events, check out our MicroConf Scholarship program.
🎙 AS HEARD ON STARTUPS FOR THE REST OF US
In episode 631, join Rob Walling for a solo adventure as he answers listener questions on topics ranging from when to rewrite your codebase to founder salaries and balancing founder vs. developer mindset.
🚀 SAAS RESOURCES TO CHECK OUT FROM AROUND THE WEB
In the latest MicroConf Refresh Episode, Rob Walling chats with Rand Fishkin at our recent MicroConf Local event in Seattle. They chat about the ups and downs of building (and selling) Moz, building SparkToro, and yes, they even dig into a bit of D&D.
There is a ton of great advice around starting a new podcast, but there is less information on how to be a world-class podcast guest. This Twitter thread from a well-respected founder has some solid tips.
Should SaaS companies offer discounts in their marketing emails? How many emails should be in your onboarding campaign. And how do you properly attribute conversions for email marketing? If you’ve ever asked yourself any of these questions, this podcast episode is worth a listen.
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