SaaS Marketing Strategies, Lead Qualification & Founder Personal Brands
Struggling with balancing growing your business, spending quality time with family and friends, and prioritizing your health? You are not alone.
If you have ever tried to throw more hours at a problem, then you know that’s rarely the right approach and usually leads to burnout.
Instead, a more sensible approach that Alexis and some others’ use is to apply “focused hours” to all of the things you care about.
The key is to rank them in order of importance and also specify exactly how much time you want to work each week. By mapping it on your calendar, this can help you get more done while also eliminating tasks (or meetings) that don’t need to happen.
Here's what we're covering this week:
SaaS marketing strategies
Lead qualification
And why all SaaS founders should have a personal website
📺 FEATURED ON THE MICROCONF YOUTUBE CHANNEL
SaaS Marketing Strategies Your Competitors Use To Crush You
Don't know what SaaS marketing strategies to use? Your competitors do, and here are 7 strategies to add to your arsenal if you're not using these yet.
🎟 UPCOMING MICROCONF EVENTS
Here is where you can meet and connect with fellow MicroConf’ers.
November 1 - 3, 2022: MicroConf Remote 5.0
15-17 November 2022: MicroConf Europe 2022
November 30, 2022: MicroConf Local: Austin ft. Jason Cohen
April 16 - 18, 2023: MicroConf US 2023
If you are an under-represented, minoritized, or financially disadvantaged founder and need a little help with the costs of attending our events, check out our MicroConf Scholarship program.
🎙 AS HEARD ON STARTUPS FOR THE REST OF US
In episode 632, join Rob Walling and Einar Vollset for Hot Take Tuesday, where they analyze and discuss some of the latest news. Some topics covered include the Figma exit, side project distractions, no-code apps, and more.
🚀 SAAS RESOURCES TO CHECK OUT FROM AROUND THE WEB
Self-reported marketing attribution doesn’t work. Here is a better way.
There is nothing worse than doing demos with leads that are never going to buy software. There are four things you can do to better qualify your prospects.
Don’t have a personal website? Here’s a compelling Twitter thread for why you should spin one up.
THIS WEEK’S EDITION OF THE MICRO IS BROUGHT TO YOU BY LEMON.IO. . .
The competition for incredible engineers and developers has never been more fierce. Lemon.io helps you cut through the noise and find great talent through its network of engineers in Europe and Latin America.
They take care of the vetting, interviewing, and testing of candidates to make sure that you are working with someone who can hit the ground running.
When it comes to hiring, the time it takes to write your job description, list the position, review resumes, schedule interviews, and make an offer can take weeks, if not months. With Lemon.io, you can cut down on a lot of that time by tapping into their wide network of developers who can get started in 48 hours.
And for subscribers of The Micro, you can get 15% off your first 4 week contract with a developer by visiting lemon.io/microconf.
