Your ability to manage your own psychology has a profound impact on your success. As Ruben mentions in this tweet, it is easy for smart founders to self-sabotage, including:

- Getting discouraged after hitting the initial rejection

- Talking themselves out out things before they start

- Making little things into huge things in their heads

- Rolling with fuzzy assumptions because of fear/anxiety

Plus…
- Costly startup mistakes
- Prioritizing marketing vs. development time
- Balancing speed vs. quality when it comes to shipping new features

Should you market your SaaS business like a media company?

From HubSpot to Shopify and Zapier, there are lots of examples where this strategy has paid off.

However, if you are trying to build a media brand around your company, you owe it to yourself to understand the real costs of this strategy as it is not cheap. Nor is it a quick win.

Plus…
- The Fundamentals of SaaS Pricing: Expansion Revenue, Annual Revenue Per Contract, Raising Pricing
- Customer research
- Hard product & feature decisions

Hot Take: The X-Men are the quintessential mastermind.

Imagine if Wolverine, Rogue, or Storm stood never met.

Sure, they might survive. But they would never save the world from the biggest bads if they hadn’t come together. Their collective skills and points of view helped them to reach their greatest potential - not just as a group but as individuals.

Plus…
- SaaS Churn
- A SaaS framework to use when you are overwhelmed with marketing options
- Scaling to 7 figures with 3 employees

Conversion rates, unique viewers, and click throughs, oh my…

Between your product, your website, your email lists, and any other touchpoints your customers and target market have with your business, SaaS businesses are data rich… It’s which data you prioritize and how you analyze it that matters.

Plus…
- Seed funding
- SaaS SEO strategy
- Achieving financial freedom

How did Veed.io co-founder Sabba Keynejad build his business from 0 to $5M in 2 years? Like we’ve always said - it was not an overnight success…

Plus:

Zero-click content

Watching an acquirer ruin your company

Data Rooms + Acqusitions

Most SaaS founders know about buyer personas. However, as Guillaume Moubeche, the founder and CEO of Lemlist, points out, anti-personas can often be just as helpful, if not more so.

Here's what we're covering this week:

-What investors are looking for in SaaS products

- Fundamentals of async communication for remote teams

- Product analytics gaps

Starting a SaaS business? There are 5 key components to launching your SaaS startup and getting your first customers in the door.

Here's what we're covering this week:

- Running a multimillion dollar business with no employees

- The Bootstrapper's Guide to Outside Funding

- Go-To-Market plans that work for SaaS Businesses

We're excited to launch our new MicroConf Weekly Update, where we’re curating the top reads and resources to help you learn about launching and growing your SaaS business.

Here’s what we’re covering this week:
- The best customer acquisition funnels for SaaS businesses.
- Upcoming MicroConf Events
- Writing pricing update emails
- How tech monopolies stifle innovation