The Cost of a Media Marketing Channel, SaaS Pricing Fundamentals, and Customer Research
Should you market your SaaS business like a media company?
From HubSpot to Shopify and Zapier, there are lots of examples where this strategy has paid off.
However, if you are trying to build a media brand around your company, you owe it to yourself to understand the real costs of this strategy as it is not cheap. Nor is it a quick win.
Here is a firsthand perspective from Alexis Grant on the real costs of bootstrapping a media company in 2022.
To date, she’s spent $115,000 since launching in the fall of 2021.
Whether it's a formal mastermind, your co-working neighbors, or your internet friends - having a group of people committed to your success and who care about your business can make a huge difference.
Here's what we're covering this week:
SaaS Churn
A SaaS framework to use when you are overwhelmed with marketing options
Scaling to 7 figures with 3 employees
📺 Featured on the MicroConf YouTube Channel
The Fundamentals of SaaS Pricing
In this talk from MicroConf Growth Europe 2021, Rob covers all things pricing, including expansion revenue, ARPC not LTV, and how to raise your prices.
🎟 Upcoming MicroConf Events
Here is where you can meet and connect with fellow MicroConf’ers.
October 18th, 2022: MicroConf Local: Atlanta ft. Ben Chestnut, Founder of MailChimp
15 - 17 November, 2022: MicroConf Europe 2022 | Malta
November 30th, 2022: MicroConf Local: Austin ft. Jason Cohen, Founder of WP Engine
If you are an under-represented, minoritized, or financially disadvantaged founder and need a little help with the costs of attending our events, check out our MicroConf Scholarship program.
🎙 As Heard On Startups For The Rest Of Us
In episode 622, join Rob Walling and fan favorite Derrick Reimer, the founder of SavvyCal, as they discuss topics like balancing profitability versus growth and deciding which features to build and not. They chat about some specific features that Derek has decided to build, those he has not decided to build, and the thought process behind them.
🚀 SaaS Resources To Check Out From Around The Web
TinySeed applications are now open. If you are thinking about applying to TinySeed for funding, support, and mentorship, watch the replay of our Fall 2022 application info session.
What exactly is growth hacking? And does it still work in 2022?
As a SaaS founder, you know you should be doing customer research. But, if you struggle with how to get started, this guide is worth a read.
🔥 A Sneak Peek into MicroConf Connect
Every week, 3300+ founders are chatting in our free Slack community. Here is a glimpse of what we're chatting about in the #hallway-track channel:
Anybody made any plans for anyone to inherit a company should the founders/owners die in a plane crash? If so, how to go about legalizing it?
This weeks Edition of The Micro is brought to you by…
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Want to reach thousands of Bootstrapped SaaS founders? Drop us a note at sponsors@microconf.com.
