Anti-Personas, SaaS Funding, & Async Comms
Most SaaS founders know about buyer personas.
However, as Guillaume Moubeche, the founder and CEO of Lemlist, points out, anti-personas can often be just as helpful, if not more so.
Anti-personas are the people or companies that you don't want to work with.
That's because you're clearly defining who you serve and even more clearly who you don't serve.
If you want to hear more insights from Guillaume, he’ll be speaking at MicroConf Europe in Malta this November.
Here's what we're covering this week:
SaaS funding
Fundamentals of async communication for remote teams
Product analytics gaps
Let's dive in!
📺 Featured on the MicroConf Youtube Channel
14 Critical Things Investors Look for In A SaaS Startup 💰💰
Want to get funding for your business? Here are the 14 critical things investors are looking for in your pitch deck.
🎟 Upcoming MicroConf Events
Here is where you can meet and connect with fellow MicroConf’ers.
September 15, 2022: MicroConf Local: Seattle ft. Rand Fishkin, Co-Founder of SparkToro
October 18th, 2022: MicroConf Local: Atlanta ft. Ben Chestnut, Founder of MailChimp
15 - 17 November, 2022: MicroConf Europe 2022 | Malta
November 30th, 2022: MicroConf Local: Austin ft. Jason Cohen, Founder of WP Engine
If you are an under-represented, minoritized, or financially disadvantaged founder and need a little help with the costs of attending our events, check out our MicroConf Scholarship program.
🎙 As Heard On Startups For The Rest Of Us
In episode 616, Rob Walling chats with Liam Martin, the co-founder of Time Doctor and author of the new book, “Running Remote: Master the Lessons from the World’s Most Successful Remote Work Pioneers.” We dig into the fundamentals of asynchronous communication, how to do remote work better, and some surprises they saw during the pandemic.
🚀 3 SaaS Resources To Check Out From Around The Web
Looking for funding, support, and mentorship? TinySeed’s fall 2022 accelerators application open on September 12th.
Rocks, Pebbles, and Sand: If you want to achieve big things in your business, you need to make sure that you schedule the big things first.
Between product analytics and your proposed solution is a gap. Most fill it with assumptions, opinions, and guesses. Here’s a better way to solve it.
🔥 A Sneak Peek into MicroConf Connect
Every week, 3300+ founders are chatting in our free Slack community. Here is a glimpse of what we're chatting about in the #coding channel:
Curious, as a SAAS founder, attending an industry event, what do you think the main potential wins are? What kind of contacts, partnerships, collabs would you be looking around for?
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