SaaS Go-To-Market Plans, Bootstrapping Funding Options & A Multimillion Business With No Employees
The dream is real - bootstrapping a business to a life-changing level is possible. How would a $1M exit change your life? $5M? $10M? Or more…
Exciting news from the bootstrapped SaaS world this week, as Ben Chestnut, MailChimp CEO and Founder, announced that he will be stepping down from his leadership role after the acquisition of MailChimp by Intuit earlier this year. He’s coming out to MicroConf Local: Atlanta on October 18, so if you’re in town and want to learn more about his story - we’d love to see you there.
Before we dive into the goods this week, we wanted to let you know that we’re always looking for founders and subject matter experts with a great story, strategies and tactics for building a business, or frameworks and mental models to share with the MicroConf community. If you are interested in speaking at one of our events, head over to our Call for Speakers and submit a talk!
Here's what we're covering this week:
SaaS Go-To-Market plans
The Bootstrapper's Guide to Outside Funding
Running a multimillion dollar business with no employees
Let's dive in!
📺 Featured on the MicroConf Youtube Channel
Starting a SaaS Business? Here's Your Winning Go-to-Market Plan 🚀📈
Starting a SaaS business? You need this proven go-to-market plan! There are 5 key components to launching your SaaS startup and getting your first customers in the door. Make sure to do these 5 things in this order to get the best ROI from your SaaS product launch.
🎟 Upcoming MicroConf Events
Here is where you can meet and connect with fellow MicroConf’ers.
September 15, 2022: MicroConf Local: Seattle ft. Rand Fishkin, Co-Founder of SparkToro
October 18th, 2022: MicroConf Local: Atlanta ft. Ben Chestnut, Founder of MailChimp
November 30th, 2022: MicroConf Local: Austin ft. Jason Cohen, Founder of WP Engine
If you are an under-represented, minoritized, or financially disadvantaged founder and need a little help with the costs of attending our events, check out our MicroConf Scholarship program.
🎙 As Heard On Startups For The Rest Of Us
In episode 615, Rob Walling goes on a solo adventure where he covers what makes a business bootstrappable (and things to avoid), cargo culting, and how large of a business you can build at different customer lifetime value levels.
🚀 3 SaaS Resources To Check Out From Around The Web
From friends and family rounds and accelerators to regulated crowdfunding and recurring revenue financing, there are more ways for bootstrappers to secure investment outside of going the traditional VC route. This guide goes through the pros and cons of different outside funding methods.
Cold email can be an effective tactic to land some of your early customers. However, you could be sabotaging your efforts without even realizing it. Here is how to frame your cold emails so they get opened.
$2.7 million a year with no employees? This podcast episode on how Pieter Levels built and structured his businesses is worth a listen.
🔥 A Sneak Peek into MicroConf Connect
Every week, 3300+ founders are chatting in our free Slack community. Here is a glimpse of what we're chatting about in the #coding channel:
Do people generally publish a separate set of APIs for their app (web or native) vs the APIs that customers can use for integration? It feels like that would be the right approach, so that I can quickly evolve the app API without having to worry about backward compatibility. But it's at the expense of some repetition / management. - Poya Manouchehri
This week’s Micro is sponsored by DNSimple.
DNSimple believes domain management should be easy. Everything is automated, so you can set up domains effortlessly.
Using DNSimple is exactly that: Simple. Set your DNS records, and move on to more pressing concerns. Manage a highly dynamic infrastructure with constant DNS changes without breaking a sweat. You can rely on us to provide a domain management service that makes your life easier.
Not using DNSimple yet?
Give us a try free for 30 days. We’re extending a special promotion for the MicroConf community – get an extra three months on us when you subscribe to the Pro Plan.
If you’d like to sponsor an edition of The Micro, drop us a note at sponsorship@microconf.com.
