Customer Acquisition for SaaS Businesses, Writing Pricing Emails, and How Tech Monopolies Stifle Innovation
We’re launching The Micro, our weekly round-up for B2B SaaS Founders and the people interested in learning how to build, launch, and growth their own software.
This week, we're covering some topics like:
The best customer acquisition funnels for SaaS businesses.
Upcoming MicroConf Events
Writing pricing update emails
How tech monopolies stifle innovation
Let's dive in!
📺 Featured on the MicroConf Youtube Channel
The Best Customer Acquisition Funnels for a SaaS Startup
Customer acquisition funnels for SaaS startups work differently than other businesses. This video breaks down everything you need to know about acquiring customers for your SaaS product. From customer acquisition cost (CAC) to customer acquisition strategy, watch to make sure you're doing the right things to get more customers.
🎟 Upcoming MicroConf Events
Here is where you can meet and connect with fellow MicroConf’ers.
August 16, 2022: MicroConf Local: New England ft. Shaunak Roy, Founder of Yellowdig
September 15, 2022: MicroConf Local: Seattle ft. Rand Fishkin, Co-Founder of SparkToro
October 18th, 2022: MicroConf Local: Atlanta ft. Ben Chestnut, Founder of MailChimp
If you are an under-represented, minoritized, or financially disadvantaged founder and need a little help with the costs of attending our events, check out our MicroConf Scholarship program.
🎙 As Heard On Startups For The Rest Of Us
In episode 613, Rob Walling chats with Dr. Sherry Walling about the release of her new book, Touching Two Worlds: A guide for finding hope in the landscape of loss. They cover a lot in this episode, including the hustle of launching a book, the behind the scenes of how Sherry has hacked her own psychology to help promote the book, and grief in entrepreneurship.
🚀 3 SaaS Resources To Check Out From Around The Web
We’ve said it before, but pricing is one of the biggest levers you can pull in your business. Updating your pricing can be hard mentally. Here are 14 different approaches to writing pricing update emails from our friends at Userlist.
From marketing attribution woes to accelerating SaaS exits, here are 10 SaaS trends we’re seeing in 2022.
🔥 A Sneak Peek into MicroConf Connect
Every week, 3300+ founders are chatting in our free Slack community. Here is a glimpse into one of the conversations happening last week.
This week’s Micro is sponsored by Pipe.
Pipe is the worlds first trading platform that enables entrepreneurs to grow their businesses on their terms. By treating recurring revenue streams as an asset, Pipe allows companies to transform their recurring revenue into up-front capital, instantly.
Right now, the MicroConf community can access up to $50m in fee-free capital via Pipe with trade fees waived for the first 12 months. Visit www.pipe.com/microconf to get started.
If you’d like to sponsor an edition of The Micro, drop us a note at sponsorship@microconf.com.
