Bootstrapping from 0 to $5M ARR in 2 Years, The Parable of the Pizzeria, and Zero Click Content
Have you heard the Parable of the Pizzeria?
If you haven't heard this marketing story, Rand Fishkin shares the 90-second version here.
However, the 80:20 takeaway is that many marketing dollars are wasted on channels that claim credit (Facebook ads) vs. the ones that are often cheaper and deliver incremental lift (PR and content marketing).
If you want to hear more insights from Rand, he’ll be joining us at MicroConf Local in Seattle next month.
Here's what we're covering this week:
Zero-click content
Watching an acquirer ruin your company
Going from 0 to $5M in ARR in 2 years
Let's dive in!
📺 Featured on the MicroConf YouTube Channel
Growing Veed.io from $0 to $5 million ARR in 2 years with Sabba
What does it really take to grow from 0 to $5M in ARR in 2 years? While the growth was quick, Sabba Keynejad, the founder of VEED, would be the first to say this was anything but an "overnight success”. Check out this video from MicroConf Europe 2021, and while you’re at it, you can join us for MicroConf Europe 2022 by heading to microconf.com/europe to hear more stories like this.
🎟 Upcoming MicroConf Events
Here is where you can meet and connect with fellow MicroConf’ers.
September 15, 2022: MicroConf Local: Seattle ft. Rand Fishkin, Co-Founder of SparkToro
October 18th, 2022: MicroConf Local: Atlanta ft. Ben Chestnut, Founder of MailChimp
15 - 17 November, 2022: MicroConf Europe 2022 | Malta
November 30th, 2022: MicroConf Local: Austin ft. Jason Cohen, Founder of WP Engine
If you are an under-represented, minoritized, or financially disadvantaged founder and need a little help with the costs of attending our events, check out our MicroConf Scholarship program.
🎙 As Heard On Startups For The Rest Of Us
In episode 617, Einar Vollset and Tracy Osborn join Rob Walling for a bootstrapper news roundup episode. They cover a wide range of topics from ProfitWell’s big 200 million exit, spreadsheet mentality, watching an acquirer ruin your company, and much more.
🚀 SaaS Resources To Check Out From Around The Web
What are some of the critical junctures you should keep in mind while you're building or scaling a startup? Here are 16 lessons Rob learned while building Drip.
A counterintuitive way to succeed with social media marketing in 2022. Enter: zero-click content.
Looking for funding, support, and mentorship? TinySeed’s fall 2022 accelerators application open on September 12th.
🔥 A Sneak Peek into MicroConf Connect
Every week, 3300+ founders are chatting in our free Slack community. Here is a glimpse of what we're chatting about in the #buy-sell channel:
Has anyone used data room software for a deal? (A software that made it easy to put together a simple data room for marketing your company to potential buyers.) This is common for bigger deals but I'm wondering whether anyone's taking advantage of it for 6-, 7-, and low-8 figure transactions.
TinySeed is the first accelerator for ambitious SaaS bootstrappers.
With nearly 100 companies funded to date, TinySeed is helping founders take their business to new heights through their proprietary B2B SaaS playbook, small group masterminds, a brilliant list of mentors, and funding starting at $150K for bootstrappers with product market fit and the drive to build amazing things. TinySeed 4 batches per year, focusing on The Americas and EMEA regions, in addition to a Syndicate program for founders looking to raise additional funding outside of the scope of their accelerator program.
Applications for TinySeed Fall 2022 batches open on September 12th. Head over to tinyseed.com and sign up for the mailing list to get notified when it goes live!
If you’d like to sponsor an edition of The Micro, drop us a note at sponsors@microconf.com.
