SaaS Messaging, Idea Validation & The Rule of 4s
When’s the last time you changed the messaging on your SaaS’s website?
If sales are slow and growth is stagnating, Marc Thomas says your copy could be to blame. After all, you need to make sure that your messaging is aligned with the problems that your customers are experiencing at this moment.
Here are some questions to think about if you are changing your messaging:
- How does my product align to that in a way that is different to other options on the market making similar promises?
- What is the offer that I can make that marries the pain, the solution and each stage of buyer readiness right now?
Here's what we're covering this week:
Validating your SaaS idea
Founder existential angst
The rule of 4s
📺 Featured on the MicroConf Youtube Channel
Validate Your SaaS Idea FAST (Step-by-Step SaaS Validation Process)💡✅
In under a month, you can validate your SaaS idea with this step-by-step SaaS idea validation process. This process is the perfect way to gather traffic and to see how many people are going to be interested in your product so you can decide if your idea is worth pursuing.
🎙 New On Startups For The Rest Of Us
In episode 634, join Rob Walling for a solo adventure where he answers listener questions on topics ranging from naming your startup to initial aha moments and how to know if you have tapped out a specific niche.
🚀 3 SaaS Resources To Check Out From Around The Web
If as a founder, you’ve ever felt the existential angst when a big customer churns, an outage happens, or a competitor rolls out a big new feature, first you are not alone. Second, bookmark and read this post.
If you are leaning into video marketing for your SaaS, then you should listen to this masterclass in Youtube video title optimization.
Countless studies show that there are limits to how much deep work we can do in a day. Here is how to use the productivity rule of 4s to get more done without burning out.
🎟 Upcoming MicroConf Events
Here is where you can meet and connect with fellow community members. A full list of upcoming events is available here.
If you are an under-represented, minoritized, or financially disadvantaged founder and need a little help with the costs of attending our events, check out our MicroConf Scholarship program.
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