MicroConf MicroConf

CAC, A Business Growth Secret & A Decision-Making Framework

Customer Acquisition Cost (CAC) is one of the most misunderstood SaaS metrics. 

The reality is customers are generally either really cheap to acquire or very expensive to acquire. 

Most of us have a bunch of the former.  Just not enough.

Here is a thread on what you can do about it.  

Here's what we're covering this week: 

  • Best Kept Business Secret 

  • A Decision-Making Framework

  • How to buy back your time 

Read More
MicroConf MicroConf

Community-led Growth, Expansion Revenue & ChatGPT News

You’ve likely heard about product-led growth. But, many people haven’t heard about a lesser-known growth strategy. 

That’s community-led growth. It can help you grow your business without a big marketing budget. 

In her talk from MicroConf Growth US 2022, Anna Maste walks through the three community-led tactics she used to grow Boondockers Welcome.  

Here's what we're covering this week: 

  • SaaS expansion revenue 

  • Fear-setting 

  • Microsoft investing in ChatGPT  

Read More
MicroConf MicroConf

Recession-Proof Your SaaS, DNS Management & Pros & Cons of No-Code Tools

Why should I care about DNS for my startup? 


Good DNS management is worth its weight in gold (literally — your DNS can make or break customer conversions and retention). 


You want peak performance, reliability and security. Poor safety practices and slow loading times could be costing you business.

Our friends at DNSimple tackle the top things you need to know in this post.  


Here's what we're covering this week: 


  • Recession-Proof Your SaaS Business 

  • Pros and cons of building with no-code tools 

  • Product-led growth  

Read More
MicroConf MicroConf

MicroConf Accountability Challenge, ChatGPT & Finding Founder Fulfillment

Looking to get a head start on your 2023 goals?

The difference between smashing your goals and falling short often lies in the tiny habits and wins along the way—the 5, 15, or 60 minutes you are spending each day directly focused on the one thing that will help you reach your goal.

We first ran this 30-day accountability challenge in MicroConf Connect, our free, private Slack community, back in January, and we’re bringing it back again but in a bigger way.

While the challenge officially starts on Monday, here is how you can get a head start and sign up today. Just fill out this short form (It takes less than 3 minutes!), and we’ll send you reminders, tips, and add you into the dedicated accountability challenge channel here!

👉 Join the accountability challenge  

Here's what we're covering this week: 

  • Using ChatGPT in your SaaS 

  • SaaS security risks 

  • Understanding MRR movements 

Read More
MicroConf MicroConf

Do B2B SaaS Founders Need to Be Good Developers & Unintended Effects Of Pricing Changes

What are the long-term ramifications of raising your prices on your existing SaaS customers? 

Most founders and companies are quick to point out the short-term benefits, like MRR is up and ARPU is up. 

However, in the medium to long term, it can have both positive and negative effects on your brand’s reputation, customer acquisition, and churn, as seen by some of the case studies and comments in this discussion

Here's what we're covering this week: 

  • Do B2B SaaS Founders Need to Be Good Developers?

  • ​Crafting a story that sells 

  • A new way to track business metrics (if you use Stripe) 

Read More
MicroConf MicroConf

When to Move On From A Failed Startup & The Dangers of Scaling Too Early

Building a startup is hard enough as it is. But what happens when a war breaks out in a country where you have 25 team members?

In this talk from MicroConf Growth US 2022, Andrew Amann, CEO of NineTwoThree Studio, shares how he supports 25 team members based in Ukraine while also keeping the business running. 

There are powerful lessons around leadership, resilience, and pivoting in this talk.

Here's what we're covering this week: 

  • How to know when it is time to move on from a failed startup  

  • Running a SaaS company abroad 

  • The dangers of scaling your SaaS too early

Read More
MicroConf MicroConf

7 SaaS Ideas, Founder Comparison Trap & ChatGPT

If you’ve ever looked at another founder’s business revenue, marketing, or product and felt envious or like a failure, that’s natural. 

As Josh Ho alludes to in this short Twitter thread, comparing your business to the highlight reel of another business is problematic.

Even the most perfect business on the outside has its challenges.

That’s why managing your founder psychology and not falling victim to the comparison trap is so important. 

Here's what we're covering this week: 

  • 7 new SaaS ideas 

  • ChatGPT

  • A simple, no-frills beginner’s guide to SEO 

Read More
MicroConf MicroConf

SaaS Growth Plateaus, GTM Strategies & SEO Link Juice

The best employees are the ones you can trust to do the job without much oversight.

As Wade Foster, the cofounder and CEO of Zapier points out, the best software should work the same way. You “hire” software to be able to do a “job” and trust that it gets done with little oversight.

That’s the future of software.

Here's what we're covering this week:

  • Breaking through SaaS growth plateaus

  • GTM strategies across multiple verticals

  • Async privilege

Read More