CAC, A Business Growth Secret & A Decision-Making Framework
Customer Acquisition Cost (CAC) is one of the most misunderstood SaaS metrics.
The reality is customers are generally either really cheap to acquire or very expensive to acquire.
Most of us have a bunch of the former. Just not enough.
Here is a thread on what you can do about it.
Here's what we're covering this week:
Best Kept Business Secret
A Decision-Making Framework
How to buy back your time
📺 Featured on the MicroConf Youtube Channel
This Was Steve Jobs' Best Kept Business Secret...
If you're a startup looking to grow your business, you need to know about his best kept business secret.
🎙 New On Startups For The Rest Of Us
In episode 644, Rob Walling chats with Dan Martell about founder productivity, delegating, and the difference between being effective and efficient. Dan also shares the key frameworks from his first book, Buy Back Your Time, which was released this week.
🚀 3 SaaS Resources To Check Out From Around The Web
As AI tools gain traction, it is more important than ever to find ways to sound like a human if you want to build trust with your ideal customers. Here are some actionable email copywriting tips to help you do just that.
Should a decision be fast, or slow? We're highlighting this now-classic decision-making framework.
We’re three weeks into our accountability challenge in MicroConf Connect. It is not too late to join if you want to get a jump on your 2023 goals.
🎟 Upcoming MicroConf Events
Some of the most impactful moments that attendees share with us from past events happen during the “hallway track.”
In Denver, we’re leaning into that with an extended hallway track and taking the conference off-site and creating some memorable experiences for founders to connect over activities across Denver. This includes brewery tours, cultural experiences, and activities that can help you break out of your comfort zone and get to know one another better.
Grab your ticket here.
If you are an under-represented, minoritized, or financially disadvantaged founder and need a little help with the costs of attending our events, check out our MicroConf Scholarship program.
This edition of The Micro is brought to you by Quiet Light
Quiet Light Brokerage is an entrepreneur-led organization that assists people with growing, buying, and selling online businesses. Through relentless honesty, a refined process, and a "serve first" approach, Quiet Light has built a strong network of like-minded entrepreneurs. Founded in 2007 and built on relationships, the more conversations we have and more people we help, the more our goals and our client's goals are achieved. We have found this takes real-life experience so we hire only entrepreneurs who have built, bought or sold their own significant online business.
Each of our entrepreneurs-turned-Advisors have real-life experience in the e-commerce, SaaS and content world. Each represents their own listings from beginning to end, and works with the entire team behind the scenes to share and benefit from each other's experiences. We would love the chance to talk to you about your goals for your business and offer a free valuation, regardless of your intention to sell.
If you are interested in sponsoring The Micro, drop us a note at sponsors@microconf.com!
