Do B2B SaaS Founders Need to Be Good Developers & Unintended Effects Of Pricing Changes
What are the long-term ramifications of raising your prices on your existing SaaS customers?
Most founders and companies are quick to point out the short-term benefits, like MRR is up and ARPU is up.
However, in the medium to long term, it can have both positive and negative effects on your brand’s reputation, customer acquisition, and churn, as seen by some of the case studies and comments in this discussion.
Here's what we're covering this week:
Do B2B SaaS Founders Need to Be Good Developers?
Crafting a story that sells
A new way to track business metrics (if you use Stripe)
📺 Featured on the MicroConf Youtube Channel
Do B2B SaaS Founders Need to Be Good Developers? 👨💻
Do B2B SaaS founders need to be expert SaaS developers? Ruben Gomez from Bidsketch and I answer this subscriber question in this video... Whether you're building a simple SaaS product or one that takes a lot of in depth coding, here are our thoughts...
🎙 New On Startups For The Rest Of Us
In episode 640, join Rob Walling, Einar Vollset, and Tracy Osborn for Hot Take Tuesday, where they analyze and discuss some of the latest news. We dig into ChatGPT, the new tool everyone is talking about from OpenAI. We also discuss Elon Musk acquiring Twitter and the drama around this entire endeavor and whether or not the U.S. is in a recession right now.
🚀 3 SaaS Resources To Check Out From Around The Web
In this talk from MicroConf Growth US this year, April Dunford breaks down how to help your prospects buy your products. She explores how difficult it is for buyers to buy products, especially if they don't purchase your type of product on a regular basis. Your job is to help your customers make sense out of your offering, and to be a guide to help them purchase.
Use at your own risk. You can now track key business metrics, like MRR, in Stripe right from your iPhone lock screen.
Between closing those last few deals by the EOY and holiday plans, it can be a particularly stressful time of year for founders. If you are feeling the crunch and need to recharge, try spending a few minutes in nature.
🎟 Upcoming MicroConf Events
Here is where you can meet and connect with fellow community members. A full list of upcoming events is available here.
If you are an under-represented, minoritized, or financially disadvantaged founder and need a little help with the costs of attending our events, check out our MicroConf Scholarship program.
This edition of The Micro is brought to you by Pipe
Pipe is a trading platform that enables entrepreneurs to grow their businesses on their terms. By treating recurring revenue streams as an asset, Pipe allows companies to transform their recurring revenue into up-front capital, instantly. Right now, the MicroConf community can access up to $50m in fee-free capital via Pipe with trade fees waived for the first 12 months. Visit www.pipe.com/microconf to get started.
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