AI, 10 Years To An Overnight Success & The Magic of Zero
Many bootstrapped founders build in public on Twitter.
However, most stop at a certain point when the tradeoffs start to outweigh the benefits.
It is rare to see a bootstrapped founder, who has been building in public for years, share the story and process of selling their SaaS for $300,000. This thread is worth a read.
Here's what we're covering this week:
5 lessons from getting hacked
Running an M&A process as a SaaS founder
The illusion of productivity
Measurement vs. Attribution, A 6-Figure Kickstarter Launch & Instagram Threads
Are we living in the golden age of marketing attribution, and is it coming to an end soon?
Rand Fishkin thinks so.
In this five-minute whiteboard video, he explains the key differences between measurement and attribution.
Here's what we're covering this week:
A 6-figure Kickstarter launch
Instagram Threads
SaaS buyer insights
No-Code SaaS Mistakes, CAC Calculations & AI For Customer Support
Does your SaaS need to be SOC 2 compliant?
SOC 2 is a security framework defining how software companies should manage, process, and store customer data. It was developed by the American Institute of CPAs and is based on the Trust Services Criteria (TSC) in 2010.
And if you are thinking about moving upmarket and selling to larger companies, chances are, this is a question you're likely thinking about.
The process of becoming SOC 2 compliant can be time-consuming and expensive, but this checklist can help.
Here's what we're covering this week:
No-code SaaS mistakes
Calculating CAC
How to increase your exit price
New SaaS Ideas & Second Order Revenue
The best SaaS ideas are often hiding in plain sight.
Case in point.
You can find many ideas in the third-party marketplaces of existing SaaS products, from building a better mouse trap to a third-party app that already exists to creating a new third-party app that addresses a problem that you stumbled into mining platform and third-party app reviews.
Regardless of which approach you take, finding an idea and then building on top of one of these 75+ third-party marketplaces can be a great step one business since you already have a built-in potential customer base.
Here's what we're covering this week:
5 things SaaS founders should know about AI
SaaS sales trends
Marketing attribution modeling
AI Tips For SaaS Founders, Finishing Projects & Sales Trends
Do you struggle to finish projects that you start?
If so, you are not alone.
Aaron writes in this essay the last 10% of a project is always the hardest to complete. It's easier to just give up and start a new project instead. However, seeing something through to the end is where the satisfaction and triumph really live.
Here's what we're covering this week:
5 things SaaS founders should know about AI
SaaS sales trends
Marketing attribution modeling
Selling Your SaaS & The Illusion of Productivity
Many bootstrapped founders build in public on Twitter.
However, most stop at a certain point when the tradeoffs start to outweigh the benefits.
It is rare to see a bootstrapped founder, who has been building in public for years, share the story and process of selling their SaaS for $300,000. This thread is worth a read.
Here's what we're covering this week:
5 lessons from getting hacked
Running an M&A process as a SaaS founder
The illusion of productivity
Top SaaS Books, A Predictable Growth Framework & Customers' Willingness To Pay
Struggling to find new customers and grow your SaaS?
Here is a predictable growth framework that may help you attract high-quality leads, build authority, optimize your sales funnel, engage website visitors, and boost conversion rates.
In this talk from MicroConf Europe 2022, Marc Thomas shares this framework along with hard-earned lessons from scaling his own startup and helping hundreds of other SaaS companies achieve rapid growth.
Here's what we're covering this week:
Must-read SaaS books
3 types of willingness to pay
Fixing website conversion drops
From $31K to $1M & Building In Public
Can building in public expose more risks than potential benefits?
This approach is celebrated by many bootstrapped founders for its values of transparency, generosity, and community engagement.
However, as Arvid Kahl points out in this excellent podcast episode, it isn't a one-size-fits-all approach. Here are some cases where you absolutely shouldn't try to build in public.
Here's what we're covering this week:
From $31k to $1M
SOC 2 Compliance Checklist
Shopify for SaaS?