Measurement vs. Attribution, A 6-Figure Kickstarter Launch & Instagram Threads
Are we living in the golden age of marketing attribution, and is it coming to an end soon?
Rand Fishkin thinks so.
In this five-minute whiteboard video, he explains the key differences between measurement and attribution.
Here's what we're covering this week:
A 6-figure Kickstarter launch
Instagram Threads
SaaS buyer insights
📺 Featured on the MicroConf Youtube Channel
I Made $108K in 30 Days for my SaaS with This Strategy...
I've started many successful SaaS companies in my career, but now I'm revealing how I raised $108K on Kickstarter in just a couple weeks as part of one of my recent SaaS startup projects which includes my latest book release - The SaaS Playbook. Here's how I used Kickstarter for SaaS to raise over $100k fast...
🎙 New On Startups For The Rest Of Us
In episode 668, Rob Walling and Arvid Kahl share nine key takeaways from MicroConf US 2023 in Denver. They cover topics ranging from founder mental health, shared motivations for bootstrapping, the value of in-person conferences, and the MicroConf experimentation that led to the “Chaos Lunch.”
Listen here
🚀 3 SaaS Resources To Check Out From Around The Web
Meta rolled out its Twitter competitor app - Instagram Threads. And it already has over 30 million downloads in the first 24 hours.
The process for buying SaaS software is changing. This article reveals the top buyer insights from $3 billion in SaaS transactions.
You probably should raise your prices, but how you do it and communicate it with prospects and customers can make all the difference.
🎟 Upcoming MicroConf Events
1 - 3 October - MicroConf Europe 2023
⭐️ This edition of The Micro is brought to you by Quiet Light Brokerage . . .
Quiet Light Brokerage is an entrepreneur-led organization that assists people with growing, buying, and selling online businesses. Through relentless honesty, a refined process, and a "serve first" approach, Quiet Light has built a strong network of like-minded entrepreneurs. Founded in 2007 and built on relationships, the more conversations we have and more people we help, the more our goals and our client's goals are achieved. We have found this takes real-life experience so we hire only entrepreneurs who have built, bought or sold their own significant online business.
Each of our entrepreneurs-turned-Advisors have real-life experience in the e-commerce, SaaS and content world. Each represents their own listings from beginning to end, and works with the entire team behind the scenes to share and benefit from each other's experiences. We would love the chance to talk to you about your goals for your business and offer a free valuation, regardless of your intention to sell.
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If you are interested in sponsoring The Micro, drop us a note at sponsors@microconf.com!
