MicroConf Remote 2.0

Early Stage SaaS Marketing

The second edition of MicroConf Remote brought us into a world of hack, tricks, and cheat codes for growing and scaling your business at the earliest stages. We focused on strategies that are tried and true to gain your first few customers - the key? Provide value and listen to your customer.

We featured profiles of businesses and the strategies they used to grow their user base, including product hunt launches, app sumo deals, forum participation, partnerships, and more…


The mission begins. An overview for Early Stage SaaS Marketing

Rob Walling, Co-Founder, MicroConf

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Reaching the Top of Product Hunt

Derrick Reimer, Founder, SavvyCal

Living at the #2 Spot on ProductHunt for January 2021, Derrick will take you on a look behind the success of his launch with SavvyCal.

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The AppSumo Treasure Trove

Ruben Gamez, Founder, DocSketch

A conversation between Ruben Gamez and Rob Walling. Learn how Ruben maxed out the benefits of his AppSumo offer, what customizations are needed to improve your posts, and the points to back up these recommendations.

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Fill Your Lobby with Partners That Can Refer Your SaaS

Leonardo Barrientos Persico, Co-Founder, Lexgo

It always helps to have a team behind you as you begin your next mission. Creating a partnership program with likeminded organizations and communities is a great way to get your product in front of potential customers and critical users. Leonardo will focus on his experience working with Start-Up Chile, 500 Startups México and others to help drive most of Lexgo’s early stage revenue.

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Transform Your Technical Documentation into A Content Marketing Engine

Natalie Luneva, Co-Founder, Outranking.io and Host, SaaS Boss Podcast

You know that you need product documentation to help your users level up their XP and get the most out of your SaaS. But did you know that you could also evolve your documentation to work harder as a lead magnet? Natalie will take you on an expert mode journey in converting these somewhat boring, mandatory pieces of copy into a content marketing strategy that makes it easier for your customer to find you.

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Become the Wise Advisor

Mike Ritchie, Founder, SeekWell

Platforms like Quora, Stack Overflow and Clarify.fm let you becoming the wisest, most sage advisor across the land. In this conversation between Mike and Rob, Mike will share how he tapped into authority building platforms to reach their earliest customers by providing insights and solutions to potential customers.

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🎙 Podcast Exclusives🎙

An Inside Look at App Sumo

Chris Schelzi, Sr. Director of Partnership Marketing, AppSumo


Building Your Early Stage SaaS for the Future

David Newell, Quietlight Brokerage

When it comes to starting off, there are choices that each founder makes that can either set themselves up for success down the line, or choices that can create technical, analytic, and structural debt that needs to be repaid before you can explore making an exit from your company. Learn some of the secrets behind building your SaaS from the beginning to help ensure your future opportunities are bright.


Access the MicroConf Remote Private Podcast 

Want to listen to the talks on the go? You can access a private podcast RSS feed if you are using a podcast service that allows you to add private podcasts by URL. Simply copy and paste the following URL:

https://microconfremote.castos.com/feed?uuid=60886c750dc7e

Learn how to add a private podcast RSS Feed to your podcatcher of choice.