Most new founders obsess over finding the perfect idea and underinvest in researching their target audience and potential business models.

When it comes to SaaS businesses, there are significant pros and cons in selling to consumers (B2C) vs. selling to other businesses (B2B).

The truth is building a tool for businesses can often be slightly easier, particularly for bootstrapped or mostly bootstrapped business owners. In this post, we'll explain the key differences between B2C and B2B businesses, along with an alternative approach.

Instead of sharing generic startup validation best practices, we’re sharing the story of how one startup founder, Ben Orenstein, actually started and validated the idea for what became a very successful company, Tuple.

If you’re here, you’ve likely heard of DNS (Domain Name Systems), and you know your site needs it to stay up, running, and visible to customers.

At its most basic explanation, DNS translates domain names into IP (Internet Protocol) addresses so browsers can locate and load the content you’re looking for.

If you want a more in-depth look, the team at DNSimple has created a comic and an animation to give you a better idea of exactly what’s going on behind the scenes.

So you’ve got a good idea of what DNS is. But does good DNS really matter? Are basic, free services enough? (Spoiler: they’re usually not). And what should you look for in a provider to make sure your DNS is as streamlined and secure as possible? Let’s talk a bit more.

We’re taking a closer look at the four frameworks that Courtland Allen developed around idea generation and market research validation.

In this post, we’re going to share what engineering as marketing is, how to do it well, as well as share a bunch of templates and tools.

MicroConf + Twin Cities based Lunar Startups, the first inclusive accelerator program in Minnesota, are teaming up to support underrepresented + under-financed founders in tech.

Accessing non-dilutive capital through Pipe is fast and flexible—designed for founders to grow their businesses on their terms, at their pace, and with a low cost of capital. The platform allows companies to trade their recurring revenue streams for up-front capital.

In this guide, we’re sharing the actionable strategies 3 different SaaS entrepreneurs used to come up with their ideas.

In this post, we’re going to use an example of how one entrepreneur, Adam Wathan, stair-stepped his way from one successful product launch to continually launch bigger SaaS products.

We’re taking a closer look at the SaaS lean analytics framework, how to implement it, and how it can help you go from idea to viable product.

In this post, we’re sharing actionable strategies and tactics from a talk that Asia Orangio gave at MicroConf Starter to help you get in front of your target audience and land your first 100 customers.

With over a decade of experience watching hundreds of entrepreneurs launch products, Rob Walling started to notice a pattern emerging among the pool of bootstrappers who were able to successfully replace their income, buy back their time, and quit their jobs. This pattern has come to be known globally as The Stair Step Approach, a 3 step framework to build up reserves as a bootstrapped founder, buy back your time and ultimately quit your day job and go all in on your entrepreneurial aspirations.

Good customer service can help you cultivate evangelist users who spread the word about your product and refer it to their colleagues and friends.