Superpower Storytelling & Jobs-To-Be-Done Interviews
Most so-called “strategies” take a ton of time to produce and aren't that helpful.
That's a problem since a great strategy can be a game-changer for your business.
This essay shares the characteristics of a great strategy compared to a bad or a mediocre one.
Here's what we're covering this week:
How to recover from a big SaaS mistake
Superpower storytelling
Jobs-To-Be Done interviews
📺 Featured on the MicroConf Youtube Channel
We Accidentally DELETED All Our Customers Credit Cards 😱
Have you ever messed up in your SaaS business? If you did, would you know how to handle it? We found ourselves in this exact situation. This video reveals how we found out, how we fixed things, exactly what we did to improve our data security, and how we used this big mistake as an opportunity to improve all our SaaS sales and systems tenfold.
🎙 New On Startups For The Rest Of Us
In episode 675, Rob Walling interviews Stephen Steers, author of “Superpower Storytelling.” They discuss Stephen’s experience in selling and teaching startups how to sell better. They cover Stephen’s storytelling “AREA” framework and the concept of the problem stack. They also talk about when founders should consider delegating sales, the importance of documenting successful sales processes, and using humor in the sales process.
🚀 3 SaaS Resources To Check Out From Around The Web
If you read the news, you’d think all of the biggest SaaS companies are seeing declining revenue and doing layoffs. That’s not actually the case. It turns out most are getting more efficient.
Here is what most companies get wrong about UX and CRO, and how to fix it to improve site conversions.
Not sure how to do jobs-to-be-done interviews with early customers? This podcast episode with one of the founders of this framework is a must-listen.
🎟 Upcoming MicroConf Events
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Local: Austin | November 14, 2023 | Register Now
⭐️ ️ This edition of The Micro is brought to you by Quiet Light Brokerage . . .
Quiet Light Brokerage is an entrepreneur-led organization that assists people with growing, buying, and selling online businesses. Through relentless honesty, a refined process, and a "serve first" approach, Quiet Light has built a strong network of like-minded entrepreneurs. Founded in 2007 and built on relationships, the more conversations we have and more people we help, the more our goals and our client's goals are achieved. We have found this takes real-life experience so we hire only entrepreneurs who have built, bought or sold their own significant online business.
Each of our entrepreneurs-turned-Advisors have real-life experience in the e-commerce, SaaS and content world. Each represents their own listings from beginning to end, and works with the entire team behind the scenes to share and benefit from each other's experiences. We would love the chance to talk to you about your goals for your business and offer a free valuation, regardless of your intention to sell.
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If you are interested in sponsoring The Micro, drop us a note at sponsors@microconf.com!
