Ekaterina (Sam) Howard

Conversion Copywriter & Strategist

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A conversion copywriter and strategist helping B2B SaaS startups find message-market fit and optimize their copy to convert and retain more of their best-fit ICPs.

I help funded Series A and B startups and bootstrapped scaleups achieve results like:

• 16% lift in conversions from organic traffic to a long-form post

• 3x average industry conversion rate for a landing page

• Outreach sequences that land calls with ideal customers in under 2 weeks

5 Things Sam Recommends You Check Out

1. Podcast Positioning with April Dunford

2. Forget the Funnel Workbook to empower any team to focus on customer-led growth. Ps. It is free to download!

3. GrowthMentor: for that moment when you're trying to quickly iterate & improve

4. To track what's happening on your website as you continue optimizing it: Hotjar

5. For when you need a break: The Feminist Survival Project podcast