Andrew Davies

CMO, Paddle

@andjdavies

Andrew serves Paddle.com as Chief Marketing Officer. Paddle runs the payments infrastructure for 4,000 self-serve software companies, and after its acquisition of ProfitWell last year, also has the industry-leading Pricing team, Retention product, and a SaaS Metrics platform used by around 30,000 businesses.

Previously Andrew led global demand, digital and brand at Optimizely - after it acquired the business he co-founded, Idio.ai. During his time at Optimizely, they integrated 5 acquisitions, rebranded the entire company, and grew pipeline and sales significantly. As co-founder and CMO, he helped build Idio from scratch to a market-leader in B2B content personalization, serving enterprise clients including Pegasystems, BNY Mellon and IBM.

Andrew also advises SaaS scale-ups, and sits on the board of Ninety, an agile digital transformation consultancy which serves the insurance industry and gives 90% of distributable profits to alleviate global poverty. He lives with his wife and two children in the Devonshire (UK) countryside.