A video crash course on building, launching, and growing your first SaaS company. It covers a wide range of topics in only a few hours of content from some of the most knowledgeable speakers in SaaS like Jason Cohen, Steli Efti, Patrick McKenzie, and Rob Walling. Topics include: idea validation, positioning, sales and growth, customer success, customer support, metrics and churn, and founder mental health.
Starting a business is hard enough. The last thing you need to do is set up a foundation that works against you. A better approach is to take stock of your natural advantages, disadvantages, goals and needs, and "back in" to what that has to mean about your business model, pricing, market, product, approach, advertising, etc…
Ben has a theory: developers who create digital products or SaaS apps tend to screw up in predictable ways. They are particularly likely to under-invest in marketing and sales, and will tend to over-automate. Worst of all, they almost always charge too little. After years of making these mistakes himself, Ben will share some hard-won tips for avoiding them. (Sorry in advance, but the answer is rarely "write more code.")
Rob tells the story of launching Drip to $7k in MRR and then struggling to find product/market fit. He walks through the steps he took to get there, and his thought process along the way, including a revenue chart of the substantial growth Drip experienced after product/market fit.
Think you can't aggressively acquire customers using outbound sales for SaaS? Think it's too expensive, too inefficient, too distracting?
Think again. You can do it. I'll show you how we do it for CartHook.
From list building, to qualification research, to cold email automation, to scheduling demos. Everything from faceless prospect to free trial to paying customer. It's all outsourced, affordable, and scalable. And I'll show you how to put the whole thing together.
Everyone wants the formula, the recipe, the framework that says how to make the magic happen. Well here you have it. With The Dinner Party Strategy you can now confidently create an email onboarding strategy for your trial customers! In less time than it takes a hipster bartender to make your locally sourced craft cocktail, you'll get the simple 6-part framework that builds connection, adds value, and drives revenue for your brand.
Or: how to embed marketing development in your business as a repeatable practice. Why it isn’t easy, how you can get started and the single most important thing you can do to improve your growth.
Put your hand up if you are convinced of the importance of any of the following for your business:
SEO/Adwords, A/B testing, Conversion optimisation, Funnel analytics, Onboarding/first-run experience, Lifecycle emails/drip marketing
Now. Keep your hands up if you think you’ve totally got these sorted. No room for improvement. In which case you won’t need to watch Patrick’s talk, but might still want to consider it: he finishes with a moving personal testimony to the importance of discussing mental health issues in the developer community. If you work in software the chances are good that you will know someone who will benefit from this discussion.
Learn how to offer your customers amazing support over email and Twitter, create a fanatical user base, and how to avoid the quagmire of 1-star reviews.
Knowing of which metrics to track, and which to ignore, is an essential part of growing your SaaS business. The ability to filter out good, actionable, data from the ever-present noise that just distracts you is what separates many successful businesses from the ones that never get off the ground. By creating a system of how you can collect, review, and take action on the data in your business you'll be able to take action with confidence that your business is going in the right direction.