Sophia O'Neal

CEO, Ignore No More

Sophia O’Neal is the CEO of Ignore No More, a SaaS marketing agency specializing in productized, practical marketing for bootstrapped founders. Previous to starting INM in 2021, she led the rebranding and digital marketing strategy for a $10M B2B SaaS and assisted on campaigns for Adidas, Netflix, and Google My Business.

When she’s not listening to customers and creating campaigns, she’s probably cooking curry, bouldering, or swing dancing.

What Sophia recommends you check out

1) For business, I recommend:
- Keeping a database of interesting articles, tools, and ideas you find
- Following the bootstrap journey of Tally for inspiration on small wins in a crowded B2B SaaS space
- Tools: TLDV for meeting recordings and notes! absolute lifesaver for customer interviews

2. For life:
- Try a new physical hobby every quarter until you find one you love. It's been so beneficial and humbling for me to always have a hobby i'm terrible at (tennis), one i'd improving in (bouldering), and one I'm an expert in (swing dancing!) that has no bearing on work and very low risk.