Curated for your stage · Updated June 2026The short list of MicroConf resources for early-stage founders.
You're past the scariest part: people are paying, the idea works, and suddenly you've got an actual business on your hands. But $10K to $100K ARR where a different set of problems start: the to-do lists get longer, the grind gets harder, and every sale, decision, and support ticket probably still runs through you.
That's where MicroConf comes in. Here's everything in our network built for folks at your level.
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17,743
1-2
90+
founders on the listemails per weekcountries reachedlisten · Startups for the rest of us Advice and information aimed at your level from the longest-running bootstrapped SaaS podcast.
Rob Walling, MicroConf’s co-founder, has hosted Startups For The Rest Of Us since 2010. If you're between $10K and $100K ARR, you're in the stretch where the work that got you here stops being the work that gets you further. Making your first real hire, finding a channel that scales past word of mouth, figuring out what to charge, and slowly getting the business to stop running entirely through you are examples of the kind of problems Rob's been covering for 15 years.
Selected episodes of SFTROU we think you should listen to:
From Scrappy to Scalable: Evolving Your Role as a Founder
with Yaniv Bernstein, co-founder and CTO of Vera · August 2025 · 34:02
Making Your First Hire, Testing Prices, and More Listener Questions
with Laura Roeder, founder of Paperbell · January 2025 · 36:30
Growing Boot.dev From $6k to $110k in Monthly Revenue in 15 Months
with Lane Wagner, founder of Boot.dev · April 2026 · 34:44
→ 15M+ downloads.
→ 800+ episodes.
Hosted by Rob Walling since 2010
watch · MicroConf + robwalling YouTubeConference talks and interviews for $1M+ ARR founders
@MicroConf
Our newer channel posting recordings from recent events. At your stage, the most useful ones are the growth and marketing playbooks, first-hire and delegation talks, and interviews with founders a stage or two ahead of you.
@RobWalling
Rob's personal channel. His deep-dives on pricing, making your first hires, and finding a channel that scales map straight onto the calls you're making between $10K and $100K ARR.
Every MicroConf talk we've recorded is on YouTube, plus interviews and content from Rob's channel. These three are where we'd send a founder at your stage first:
Exit Data · State of indie SaaS reportWhat does running a real bootstrapped business actually look like?
Every few years, we survey hundreds of bootstrapped founders about revenue, team size, churn, and what's working. At your stage, the State of Indie SaaS reports answer the questions you can't ask anywhere else; particularly around exits.
30%
grow just 1–4% month over month, and another ~30% are flat or shrinking.
2024 State of Indie SaaS, p.35 — Average month-over-month growth rate
57%
companies with $1,000+/mo entry plans added ~$1,073 in new MRR monthly, vs ~$316 for those priced at $1–9.
2024 State of Indie SaaS, p.49 — Average MRR growth by monthly price
3x
companies with $1,000+/mo entry plans added ~$1,073 in new MRR monthly, vs ~$316 for those priced at $1–9.
2024 State of Indie SaaS, p.61 — Previous company exit multiple
29%
of founders running paid ads are either waiting 7+ months for a return or don't know if the ads are working at all.
2024 State of Indie SaaS, p.42 — Advertising ROI
These are benchmarks across all 469 surveyed independent SaaS founders, not the $10K–100K ARR band specifically. Data collected late 2023; refresh when the next report is released.
Read · rob Walling's books Rob Walling co-founded MicroConf and TinySeed, and before that he bootstrapped and sold his own SaaS (Drip.com, you might have heard of it!). He's written the books he wishes he'd had when he was starting out.
The problems you're working through now (finding a repeatable way to grow, making your first hires, what to charge as you scale, and staying sane while the business still runs through you) are the ones he's written about from experience. Start with these two:
The same person who built MicroConf wrote the playbooks
Rob Walling The full guide to bootstrapping a SaaS, covering pricing, positioning, hiring, marketing channels and more. At your stage, the chapters on pricing, finding marketing channels that scale, and making your first hires are the ones to read first, as they map directly onto the decisions between $10K and $100K ARR.
Rob Walling Growing a SaaS through the messy middle is its own level of hard, as you now have revenue, real customers, and a business that still depends on you for almost everything. This book covers the mental side of that stretch, particularly the pressure, the doubt, and staying functional while you figure out what to delegate and what to keep.
find your peers · microconf private communityNetwork and problem-solve with current bootstrapped and indie founders
Every MicroConf conference recording, private Connect-only events, local meetups, and a multi-topic forum. All hosted on Circle.
The questions you're working through (which channel to double down on, when to make your first hire and what to pay them, whether to raise prices on existing customers, how to stop being the bottleneck on every decision) are questions that are hard to get good answers to alone. And the founders a step or two ahead of you are the ones who remember solving them.
MicroConf Connect is our private community of bootstrapped SaaS founders, with around 40% of members in the $10K–100K ARR range, plus the founders just ahead of them who've already cleared it. All applications are hand-vetted by the MicroConf team.
$49
/month, or $499/year
“I’ve gotten more actionable advice in Connect than I ever expected — it’s like having a mastermind group on demand.”
— Josh, SaaS founder & Launchpad alum
MicroConf Mastermind MatchingA mastermind is a small group of founders at similar stages who meet regularly to talk through what they're working on and hold each other to it. At $10K–100K ARR, the value is twofold: the accountability to actually ship the growth work that's easy to keep deferring, and a few other operators making the same first-hire, pricing, and channel decisions you are, so you're not guessing alone.
The MicroConf Mastermind Matching Program pairs you with founders at your stage and in compatible time zones, so you don't have to find them yourself.
A small group of peers running companies your size.
Next matching session starts in Fall 2026; join the waitlist to be notified when applications open.
tinyseed early-stage SaaS accelerator program
Capital and a community for the next stage of growth.
TinySeed is our year-long remote accelerator and funding program for B2B SaaS founders, built specifically for bootstrappers who want capital without going the venture capital route.
The program pairs $120K–$220K in funding with a year of structured support: mentorship from people like Jason Fried, Joanna Wiebe, and April Dunford, biweekly mastermind groups with other funded founders, in-person retreats, and access to a portfolio network of funded SaaS companies.
The terms are founder-friendly: 10–12% equity, no fixed revenue or profit share, dividends only when you decide to pay them, and no pressure to sell.
$120-220K USD investment
Operating since 2019
Year-long program
Over 200 companies backed
Mentors include Rand Fishkin (Sparktoro), Jason Fried and DHH (Basecamp), April Dunford (Obviously Awesome), Hiten Shah (CrazyEgg), Jordan Gal (Carthook, Rally), and more.
“Joining TinySeed is one of the best decisions I've made for the future of the company. The community, mentors, and support we got during our year-long program was invaluable to us.”
Craig Hewitt, founder of Castos
Come together · MicroConf flagship conferences2.5 days in-person with bootstrapped and indie founders across the spectrum
MicroConf events are intentionally small (a few hundred bootstrapped founders, no enterprise sales reps, no VCs hunting for deals). At your stage, the value is who's in the room: roughly a third are operators past $100K MRR who recently climbed the exact stretch you're on, and more than half are first-timers — so you're never the odd one out. All of them close enough to actually talk to.
upcoming:
September 21-23, 2026MicroConf Europe 2026: Reykjavik, Iceland
Already in the network?
Many founders at your stage are already in Connect, in a mastermind, or in SaaS Institute. If that's you, this is the page to bookmark for everything else — the books, the podcast back-catalog, upcoming events, and the M&A partner.
Want to see our other pages for other revenue levels? Choose below:
($0 MRR)($0-833 MRR)$10-100K
(you are here)($8,333-83,333 MRR)($833-8,333 MRR)