Marcos Rivera

Founder + CEO, Pricing I/O

@PRICINGIO

Marcos Rivera is the visionary founder and CEO of Pricing I/O, a boutique consultancy specializing in monetization strategies for B2B SaaS technology companies. With a rich background as a best practice leader at Vista Equity Partners, Marcos has a proven track record in product management and pricing. His decades-long career in software includes numerous product leadership roles, leading M&A investments, and achieving two successful exits. Based in San Diego, Marcos is a global coach for SaaS founders, a frequent speaker, guest lecturer, investor, and board adviser to growth equity funds. He holds an MBA from UCSD and is the author of the award-winning book, "Street Pricing: A Pricing Playlist for Hip Leaders in B2B SaaS." At Pricing I/O, Marcos empowers tech executives to revolutionize their monetization frameworks for transformative growth. He also hosts the innovative podcast "Street Pricing with Marcos Rivera." Discover more about Pricing I/O at www.pricingio.com.