MicroConf Connect’s 12 Days of SaaSmas
Every lesson from our popular community series, now in one place.
We originally ran the 12 Days of SaaSmas as an exclusive series inside MicroConf Connect, our private community for bootstrapped SaaS founders. It was a hit, so we're bringing the full series to the blog for everyone.
Enjoy re-living the festive SaaSmas spirit, with 12 days of workshops, templates, videos, and checklists to help grow your SaaS!
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🎅 SaaSmas Day 1: Free 30-Day Trial of Connect
SaaSmas Day 1 was a coupon code for a free 30-day trial of our founder community, Connect!
If you’re sad you missed out, email support@microconf.com and one of our team can hook you up. 😉
🎅 SaaSmas Day 2: 5 Onboarding Email Templates
Today’s gift is better onboarding emails (which you can send manually at first, then automate). There might be some emails or phrasing here you’re not using… never know!
🎅 SaaSmas Day 3: 9 AI Tools That Actually Help You Do Better Marketing with Craig Hewitt
Welcome to Day 3 of SaaSmas! Today’s gift is one of our most-loved MicroConf Remote talks, with Craig Hewitt. Craig is the founder and CEO of Castos, and a sought-after TinySeed mentor and coach.
Why learn from Craig? Because he’s out there experimenting! He dove into AI headfirst, and even posted a video every day for 100 days detailing what he learned.
Grab your favorite note-taking app (or old-school notebook) and watch Craig’s talk just for MicroConfers!
🎅 SaaSmas Day 4: The 5PM Pre-Validation Framework
Happy Day 4! Listen to this podcast where Rob explains what the framework is, and how to use it.
🎅 SaaSmas Day 5: How to Structure Your Demo So You Lose Fewer Deals
🎶 On the 5th day of SaaSmas, Santa gave to me: A demo that converts more leads! 🎶
This recording of a live Mastermind Workshop with Daniel Hebert dives deep into crafting and delivering sales demos that convert. Daniel is a seasoned sales and marketing leader who shares how to transform your demos into compelling conversations that resonate with prospects.
Key points:
Understand the critical importance of demo design in showcasing your unique value proposition and sparking immediate interest.
Learn how to structure your demo like a captivating movie trailer, focusing on the key problems you solve and the transformative experience your solution delivers.
Discover a powerful chapter-based demo structure, guided by a proven formula: Context > Problem > Capabilities > Show > Ask. This framework ensures a clear, concise, and engaging presentation.
Learn how to integrate your product demonstration with insightful questions that encourage dialogue and uncover deeper customer needs.
Explore the nuances of running effective demo calls, including pre-call preparation, engagement strategies, and techniques for closing the deal.
You'll walk away with actionable insights and a structured approach to crafting demos that drive significant revenue growth.
🎅 SaaSmas Day 6: First Week Launch Checklist
Like Santa, you should probably use a checklist to make sure you’re not forgetting anything and/or leaving your kids disappointed while you launch.
This made-just-for-MicroConf list covers marketing/social promotion, email, and product to-dos, with a flexible daily schedule that should keep you from getting overwhelmed!
🎅 SaaSmas Day 7: The Proven Post-Demo Follow-Up Email
On Day 5 of SaaSmas, we shared Daniel Hebert’s mastermind workshop on doing better demos.
But what do you do AFTER a great demo? You follow up!
Today’s SaaSmas gift is a tried-and-true email template from TinySeed founder Jordan Hansen (Cobalt Intelligence, TS Spring ‘22). Jordan keeps it friendly, easy to read, and does one thing most follow-ups forget: he explicitly connects his product to his prospects’ goals and challenges.
🎅 SaaSmas Day 8: Secrets From My SaaS Swipe File: Copy + Strategies You Can Steal with Lianna Patch
Today's gift is a copywriting talk Lianna Patch created just for MicroConf 2024 attendees. She went through great examples of SaaS website and email copy (because it's always easier to learn by seeing what others are doing), plus pointed out some DANGER ZONES to avoid when you're knee-deep in the copy trenches…
You'll get tactical tips, tricks, and tools galore to take your copy from "self-conscious technical founder" to "massively successful evil megacorp," or, you know, wherever you want to be on that spectrum.
🎅 SaaSmas Day 9: One LLM Prompt to Get Better Copy
While it hurts me (emotionally, spiritually, financially) to help you get better copy from the machines, I remain secure in the knowledge that LLMs are still not funny. Take that, robots!
🎅 SaaSmas Day 10: Ranking in ChatGPT and Google's AI Overview - Lessons learned from tests on 2000 websites by Jesse Schoberg
Happy Day 10! Jesse’s attendee talk at MicroConf Europe 2025 in Turkey was super popular with attendees, and you’ll see why:
🎅 SaaSmas Day 11: The Short Cold Email That's Actually Working Right Now
Yes, cold email sucks. BUT it can also be incredibly effective - especially for bootstrappers who have the time to target and personalize their outreach. This template keeps it short and sweet, so your reader can make a decision faster.
🎅 SaaSmas Day 12: The Ultimate Guide to Homepage Positioning with Anthony Pierri
Twas two nights before Christmas, and all through the town
SaaS founders were working to lock prospects down.
Their websites were vague, and unclear, and “so what?”
‘Til Anthony came to kick some SaaS butt.
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His guidance so clever, and careful, and wise
All who were watching clapped hands to their eyes
“We’ve done it all wrong!” they’d shout in dismay
“But now in these slides, we can see the way.
Positioning shouldn’t be so broad and toothless
That nearly all visitors conclude we are useless!”
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The founders were heartened, and set right to work
On niching for markets who’d embrace their quirks
No longer would bootstrappers hope, spray, and pray
And henceforth this was known as the first SaaSmas Day!
Happy SaaSmas, founders! Breeze past this bad poetry AND your bad positioning with this cult-status talk from MicroConf 2025 in New Orleans:
That's all 12 days! If you found this useful, this is the kind of thing we're running inside MicroConf Connect all the time. Join us if you want in on the next one — sign up for MicroConf Connect here!
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