As you are seeking out product market fit, it is important to consider the path you forge into that market. Will you be competing for every customer against a crowded or competitive market because you think you can do it... better? Or will you forge your way into a deeper niche that may leave you to early to be noticed?
Want to hear more from Derrick? Check out a few of his projects:
He’s the co-host of The Art of Product Podcast with Ben Orenstein
Launch. A Startup Documentary with Rob Walling