Amanda Natividad

Head of Marketing, SparkToro

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Amanda Natividad is VP of Marketing for audience research startup, SparkToro. She runs the popular SparkToro Office Hours web series and the audience research newsletter. She also coined the phrase "zero-click content," leading to SparkToro's work in elevating zero-click marketing. In her spare time, she also writes her personal marketing newsletter called the Menu.

She’s also a contributor for Adweek, a Le Cordon Bleu-trained chef, and a former journalist. Amanda previously led marketing for Growth Machine, led marketing for Liftopia, built Fitbit’s B2B content program, and led content and communications for NatureBox.